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Speedo

Affiliate program on Sovrn Commerce

Sports & Fitness
Avg. commission
Varies
Cookie window
30 days
Cost to join
Free
Partner with Speedo

Speedo uses the most advanced materials and designs to allow everyone - from Olympic Gold Medalists, to fitness swimmers, beachgoers and children learning to swim - to reach their goals with speed. The brand's collections features everything from competition and training suits to fashion-forward styles that are designed to perform. Speedo offers men's and women's swimwear, men's water shorts, and kids swimwear and an expanded range of footwear, packs, aquatic fitness and swim training equipment.

Commission rates and terms

Sign up free to see Speedo's full rate card, cookie window and tracking links.

View rates

About Speedo

History

Speedo, established in 1928, is a globally recognized swimwear brand known for introducing the first performance swimsuit. With a presence in over 175 countries, Speedo has been at the forefront of swimwear innovation, catering to both competitive swimmers and casual enthusiasts.

Product Types

Speedo offers a comprehensive range of swimwear and accessories, including performance swimsuits, goggles, swim caps, and training equipment designed for men, women, and children.

Target Audience

Speedo appeals to a diverse audience, from professional athletes and competitive swimmers to fitness enthusiasts and recreational swimmers seeking high-quality swimwear and accessories.

Unique Selling Points

Speedo's commitment to innovation, quality, and performance sets it apart. Their products are designed with cutting-edge technology to enhance swimming efficiency and comfort, making them a preferred choice among swimmers worldwide.

Speedo Affiliate Program

Commission Structure

Through Sovrn Commerce, affiliates can earn commissions on sales generated via their referral links. Specific commission rates are detailed within the Sovrn dashboard upon joining the program.

Cookie Duration

The cookie duration for Speedo's affiliate program is 30 days, allowing affiliates to earn commissions on purchases made within this timeframe after a user clicks their referral link.

Special Features

  • Regular updates on new product launches and promotions
  • Access to exclusive affiliate promotions and discounts
  • Detailed performance tracking and reporting through Sovrn's platform

Product Categories

Main Categories

Men's SwimwearWomen's SwimwearChildren's SwimwearGogglesSwim CapsTraining Equipment

Popular Products

Performance Racing SuitsEndurance+ Training SwimsuitsMirrored GogglesSilicone Swim CapsKickboards

Unique Products

Speedo's Fastskin series, designed for competitive swimmers, offers advanced technology to reduce drag and enhance performance, making it a standout in the swimwear market.

Marketing Tips

Content Ideas

  • Product reviews and comparisons of Speedo swimwear
  • Training tips featuring Speedo equipment
  • Seasonal swimwear guides highlighting Speedo's latest collections

Promotional Strategies

  • Leverage social media platforms to showcase Speedo products in action
  • Collaborate with swimming influencers to reach a targeted audience
  • Offer exclusive discounts or promotions to your audience through Sovrn's platform

Best Practices

  • Ensure all promotional content aligns with Speedo's brand image
  • Regularly update content to reflect new product releases and promotions
  • Utilize Sovrn's analytics tools to monitor performance and optimize strategies

Target Audience

Ideal Customer

Individuals passionate about swimming, ranging from competitive athletes to recreational swimmers, who seek high-quality, performance-enhancing swimwear and accessories.

Suitable Affiliates

Fitness and sports bloggersSwimming coaches and instructorsLifestyle influencers with a focus on health and wellnessContent creators specializing in sports equipment reviews

Seasonal Trends

Peak Periods

Spring and Summer monthsPre-Olympic and major swimming competition periods

Promotional Opportunities

  • Back-to-school season for children's swimwear
  • Holiday gift guides featuring Speedo products
  • New Year fitness resolutions promoting swimming as exercise

Compliance and Policies

Key Rules

  • Affiliates must adhere to Speedo's brand guidelines in all promotional content
  • Use of Speedo's trademarks and logos must be approved and comply with brand standards
  • Affiliates are prohibited from bidding on Speedo's brand terms in paid search campaigns

Restricted Methods

  • No use of misleading or deceptive advertising practices
  • Email marketing campaigns must comply with anti-spam laws and include proper disclosures
  • Affiliates may not use domains that contain Speedo's trademarks solely to drive traffic

Frequently Asked Questions

How do I join Speedo's affiliate program?

You can join Speedo's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Speedo in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Speedo offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Speedo in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Speedo pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Speedo's cookie duration?

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.

Can I promote Speedo on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Speedo's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Speedo provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Speedo?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Speedo?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Speedo campaigns effectively.

Does Speedo offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Speedo's latest affiliate-exclusive opportunities.

What support is available for Speedo affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.

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