Skip to main content
Sovrn

Orvis

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
14 days
Cost to join
Free
Partner with Orvis

Founded by Charles F. Orvis in Manchester, Vermont, in 1856, Orvis is America’s oldest mail-order outfitter and longest continually-operating fly-fishing business. Privately owned by the Perkins family since 1965, today Orvis is an international, multi-channel retailer with more than $340 million in sales (2012) and approximately 1,700 employees. Orvis is the purveyor of the Distinctive Country Lifestyle, offering a wide assortment of men’s and women’s sportswear, fine gifts and home furnishings, luggage and travel accessories, dog beds and other pet items, as well as fine shotguns, gear, and technical apparel for wingshooting and sporting clays.

Commission rates and terms

Sign up free to see Orvis's full rate card, cookie window and tracking links.

View rates

About Orvis

History

Founded in 1856 in Vermont, Orvis is America's oldest mail-order company, specializing in high-quality outdoor gear and apparel. With a rich heritage in fly fishing and hunting, Orvis has expanded its offerings to include a wide range of products for outdoor enthusiasts.

Product Types

Orvis offers a diverse selection of products, including fly-fishing gear, hunting equipment, outdoor clothing, luggage, home goods, and pet products.

Target Audience

Orvis caters to outdoor enthusiasts, including anglers, hunters, and those who appreciate quality outdoor apparel and gear. Their customers value durability, functionality, and a connection to nature.

Unique Selling Points

Orvis stands out for its commitment to quality craftsmanship, a 100% satisfaction guarantee, and a strong dedication to environmental conservation efforts.

Orvis Affiliate Program

Commission Structure

Orvis offers a standard commission rate of 5% on sales generated through affiliate links.

Cookie Duration

The cookie duration for Orvis's affiliate program is 14 days, meaning affiliates earn commissions on purchases made within 14 days of a customer clicking their referral link.

Special Features

  • Comprehensive product feeds with current images, prices, and descriptions
  • A variety of text links and banner ads supporting key products and promotions
  • Dedicated affiliate support to assist with marketing efforts

Product Categories

Main Categories

Fly-Fishing GearHunting EquipmentOutdoor ClothingLuggageHome GoodsPet Products

Popular Products

Fly rods and reelsMen's and women's outdoor apparelDog beds and accessoriesTravel bags and luggage

Unique Products

Orvis is renowned for its high-quality fly-fishing gear, including custom-made fly rods and reels, as well as its exclusive line of dog beds and accessories designed for outdoor durability.

Marketing Tips

Content Ideas

  • Create in-depth reviews of Orvis's fly-fishing gear and apparel
  • Develop guides on selecting the right hunting equipment for various game
  • Share personal stories or testimonials about experiences with Orvis products

Promotional Strategies

  • Highlight seasonal promotions and free shipping offers to encourage timely purchases
  • Utilize high-quality images and videos to showcase product features and benefits
  • Engage with outdoor communities and forums to share content and drive traffic

Best Practices

  • Ensure all affiliate links are properly tracked through Sovrn Commerce
  • Regularly update content to reflect current promotions and product offerings
  • Adhere to Orvis's brand guidelines and trademark policies to maintain compliance

Target Audience

Ideal Customer

The ideal Orvis customer is an outdoor enthusiast aged 30-65, with a passion for activities like fly fishing, hunting, and hiking. They value quality, durability, and have a disposable income to invest in premium gear and apparel.

Suitable Affiliates

Outdoor adventure bloggersFly-fishing and hunting content creatorsLifestyle influencers focusing on outdoor activitiesPet bloggers interested in high-quality dog products

Seasonal Trends

Peak Periods

Spring and summer months for fly-fishing gearFall season for hunting equipmentHoliday season for gift purchases and promotions

Promotional Opportunities

  • Father's Day promotions featuring outdoor gear
  • Back-to-school campaigns highlighting durable clothing and backpacks
  • Black Friday and Cyber Monday deals on a wide range of products

Compliance and Policies

Key Rules

  • Affiliates must not bid on Orvis trademark terms in paid search campaigns
  • Direct linking to Orvis's website via paid search ads is prohibited
  • Affiliates should adhere to Orvis's brand guidelines in all promotional materials

Restricted Methods

  • Use of Orvis's domain as the display URL in any paid search activity
  • Bidding on brand terms, variations, and misspellings in pay-per-click campaigns
  • Engaging in any deceptive or misleading marketing practices

Frequently Asked Questions

How do I join Orvis's affiliate program?

You can join Orvis's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Orvis in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Orvis offer?

Orvis offers a standard commission rate of 5% on sales generated through affiliate links. Detailed commission information is available in your Sovrn dashboard after joining their program.

How often does Orvis pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Orvis's cookie duration?

Orvis's affiliate program has a cookie duration of 14 days. This means you'll earn commissions on purchases made within 14 days of a customer clicking your referral link.

Can I promote Orvis on social media?

Yes, promoting Orvis on social media is allowed. However, specific guidelines apply. Check Orvis's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Orvis provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, banner ads, and updated product feeds with current images, prices, and descriptions. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Orvis?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Orvis?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports to track Orvis campaigns effectively.

Does Orvis offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Orvis's latest affiliate-exclusive opportunities.

What support is available for Orvis affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.