
- Avg. commission
- Varies
- Cookie window
- 14 days
- Cost to join
- Free
Founded by Charles F. Orvis in Manchester, Vermont, in 1856, Orvis is America’s oldest mail-order outfitter and longest continually-operating fly-fishing business. Privately owned by the Perkins family since 1965, today Orvis is an international, multi-channel retailer with more than $340 million in sales (2012) and approximately 1,700 employees. Orvis is the purveyor of the Distinctive Country Lifestyle, offering a wide assortment of men’s and women’s sportswear, fine gifts and home furnishings, luggage and travel accessories, dog beds and other pet items, as well as fine shotguns, gear, and technical apparel for wingshooting and sporting clays.
Commission rates and terms
Sign up free to see Orvis's full rate card, cookie window and tracking links.
About Orvis
History
Founded in 1856 in Vermont, Orvis is America's oldest mail-order company, specializing in high-quality outdoor gear and apparel. With a rich heritage in fly fishing and hunting, Orvis has expanded its offerings to include a wide range of products for outdoor enthusiasts.
Product Types
Orvis offers a diverse selection of products, including fly-fishing gear, hunting equipment, outdoor clothing, luggage, home goods, and pet products.
Target Audience
Orvis caters to outdoor enthusiasts, including anglers, hunters, and those who appreciate quality outdoor apparel and gear. Their customers value durability, functionality, and a connection to nature.
Unique Selling Points
Orvis stands out for its commitment to quality craftsmanship, a 100% satisfaction guarantee, and a strong dedication to environmental conservation efforts.
Orvis Affiliate Program
Commission Structure
Orvis offers a standard commission rate of 5% on sales generated through affiliate links.
Cookie Duration
The cookie duration for Orvis's affiliate program is 14 days, meaning affiliates earn commissions on purchases made within 14 days of a customer clicking their referral link.
Special Features
- Comprehensive product feeds with current images, prices, and descriptions
- A variety of text links and banner ads supporting key products and promotions
- Dedicated affiliate support to assist with marketing efforts
Product Categories
Main Categories
Popular Products
Unique Products
Orvis is renowned for its high-quality fly-fishing gear, including custom-made fly rods and reels, as well as its exclusive line of dog beds and accessories designed for outdoor durability.
Marketing Tips
Content Ideas
- Create in-depth reviews of Orvis's fly-fishing gear and apparel
- Develop guides on selecting the right hunting equipment for various game
- Share personal stories or testimonials about experiences with Orvis products
Promotional Strategies
- Highlight seasonal promotions and free shipping offers to encourage timely purchases
- Utilize high-quality images and videos to showcase product features and benefits
- Engage with outdoor communities and forums to share content and drive traffic
Best Practices
- Ensure all affiliate links are properly tracked through Sovrn Commerce
- Regularly update content to reflect current promotions and product offerings
- Adhere to Orvis's brand guidelines and trademark policies to maintain compliance
Target Audience
Ideal Customer
The ideal Orvis customer is an outdoor enthusiast aged 30-65, with a passion for activities like fly fishing, hunting, and hiking. They value quality, durability, and have a disposable income to invest in premium gear and apparel.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Father's Day promotions featuring outdoor gear
- Back-to-school campaigns highlighting durable clothing and backpacks
- Black Friday and Cyber Monday deals on a wide range of products
Compliance and Policies
Key Rules
- Affiliates must not bid on Orvis trademark terms in paid search campaigns
- Direct linking to Orvis's website via paid search ads is prohibited
- Affiliates should adhere to Orvis's brand guidelines in all promotional materials
Restricted Methods
- Use of Orvis's domain as the display URL in any paid search activity
- Bidding on brand terms, variations, and misspellings in pay-per-click campaigns
- Engaging in any deceptive or misleading marketing practices
Frequently Asked Questions
How do I join Orvis's affiliate program?
You can join Orvis's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Orvis in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does Orvis offer?
Orvis offers a standard commission rate of 5% on sales generated through affiliate links. Detailed commission information is available in your Sovrn dashboard after joining their program.
How often does Orvis pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is Orvis's cookie duration?
Orvis's affiliate program has a cookie duration of 14 days. This means you'll earn commissions on purchases made within 14 days of a customer clicking your referral link.
Can I promote Orvis on social media?
Yes, promoting Orvis on social media is allowed. However, specific guidelines apply. Check Orvis's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does Orvis provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, banner ads, and updated product feeds with current images, prices, and descriptions. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote Orvis?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with Orvis?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports to track Orvis campaigns effectively.
Does Orvis offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Orvis's latest affiliate-exclusive opportunities.
What support is available for Orvis affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
Similar programs

Cabela's
We are a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since our founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through our established direct business and our growing number of destination retail stores, we offer a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. We also issue the Cabela’s CLUB® Visa credit card, which serves as our primary customer loyalty reward program.
OutdoorFashion
The Sportsman's Guide
The story of Sportsman’s Guide is simple and straightforward… guaranteed lowest prices on a huge selection of name-brand outdoor gear, clothing and footwear, with fast, courteous service and a 100% satisfaction guarantee. We’ve been outfitting America’s outdoorsmen since our very first catalog hit the streets in 1977.
OutdoorFashion
Volcom
Volcom was the first brand to combine surfing, skating and snowboarding. United by their passion for challenging the establishment, Volcom takes pride in pushing the limits of creative thinking. For over two decades Volcom has been making meaningful products that not only exemplify the lifestyle, but also enhance the ability to live it. Volcom offers a wide variety of clothing and accessories for men, women and children. They also offer access to their limited edition music releases, films, artist collaborations and other premium content.
Fashion
Moosejaw
Moosejaw - one of the fastest-growing outdoor retailers in the country - offers mid to high-end mountain apparel and outdoor equipment.
Sports & Fitness
Backwoods
Fashion
Huk Gear
Marolina Outdoor Inc. was founded to bring deep seeded expertise across all outdoor categories to the industry. Our unparalleled knowledge and understanding of the needs surrounding the outdoor world created a corporation like no other. Innovative designs and technologically focused products, create the foundation and bring our core focus of authentic outdoor apparel into the industry. As an affiliate you will get access to refer traffic to our two main websites hukgear.com and nomadoutdoor.com. Huk’s mission is to unite all fishermen in the way a “Huk” is a piece of equipment common to every single form of angling. Huk clothing represents a fresh take on the fishing world, offering styles that are young and current but still appeal to anglers of all ages. Nomad’s mission is to build the most innovative, authentic hunting apparel to inspire a community to experience and protect the traditions of hunting and to empower everyone on their next expedition.
Sports & Fitness