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Wag.com

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
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Cost to join
Free
Partner with Wag.com

Meet Wag.com, a new breed of pet store. From top-shelf food to leashes, beds, and more, we have everything a pet needs and everything a pet parent wants under our virtual roof. And we get it to you fast. We have thousands of products from popular brands like Wellness, Fresh Step, and Greenies, plus niche and hard-to-find names like Jax and Bones.

Commission rates and terms

Sign up free to see Wag.com's full rate card, cookie window and tracking links.

View rates

About Wag.com

History

Wag.com was an online retailer specializing in pet care products, offering a comprehensive assortment for various pets, including dogs, cats, birds, fish, reptiles, and small animals. The platform provided thousands of products ranging from food and treats to toys, collars, habitats, and grooming essentials.

Product Types

Wag.com offered a wide range of pet care products, including food, treats, toys, collars, habitats, and grooming essentials for dogs, cats, birds, fish, reptiles, and small animals.

Target Audience

Pet owners seeking a convenient online shopping experience for a diverse selection of pet care products.

Unique Selling Points

Wag.com distinguished itself by offering a vast selection of pet products, competitive pricing, and a user-friendly online shopping experience tailored to pet owners.

Wag.com Affiliate Program

Commission Structure

Specific commission rates for Wag.com are not publicly disclosed. Affiliates can view detailed commission information in their Sovrn dashboard after joining the program.

Cookie Duration

The cookie duration for Wag.com is specified in the Sovrn dashboard upon joining the program.

Special Features

  • Exclusive promotions and deals for affiliates.
  • Dedicated affiliate support through Sovrn.

Product Categories

Main Categories

Dog SuppliesCat SuppliesBird SuppliesFish SuppliesReptile SuppliesSmall Animal Supplies

Popular Products

Pet foodToysCollars and leashesHabitatsGrooming tools

Unique Products

Wag.com offered exclusive product bundles and specialty items tailored to various pet needs.

Marketing Tips

Content Ideas

  • Product reviews and comparisons.
  • Pet care tips and guides.
  • Unboxing videos of popular products.

Promotional Strategies

  • Seasonal promotions aligned with pet care needs.
  • Exclusive discount codes for your audience.
  • Collaborations with pet influencers.

Best Practices

  • Use high-quality images and videos.
  • Engage with your audience through comments and messages.
  • Stay updated on the latest pet care trends.

Target Audience

Ideal Customer

Pet owners who prefer online shopping for a diverse selection of pet care products, seeking convenience and competitive pricing.

Suitable Affiliates

Pet bloggersContent creators focusing on pet careSocial media influencers in the pet niche

Seasonal Trends

Peak Periods

Holiday seasonsNational Pet MonthBack-to-school season

Promotional Opportunities

  • Holiday gift guides for pet owners.
  • Special promotions during National Pet Month.
  • Back-to-school deals for pet supplies.

Compliance and Policies

Key Rules

  • Affiliates must adhere to Sovrn's terms and conditions.
  • Promotional content should accurately represent Wag.com's products.

Restricted Methods

  • Prohibited use of misleading advertising.
  • Restrictions on certain types of paid advertising.

Frequently Asked Questions

How do I join Wag.com's affiliate program?

You can join Wag.com's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Wag.com in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Wag.com offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Wag.com in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Wag.com pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Wag.com's cookie duration?

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.

Can I promote Wag.com on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Wag.com's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Wag.com provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Wag.com?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Wag.com?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Wag.com campaigns effectively.

Does Wag.com offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Wag.com's latest affiliate-exclusive opportunities.

What support is available for Wag.com affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.