Skip to main content
Sovrn
Sign InSign Up

Ticketmaster

Affiliate program on Sovrn Commerce

Avg. commission
Varies
Cookie window
30 days
Cost to join
Free
Partner with Ticketmaster

Earn money from the TicketMaster affiliate program. Send your users to concerts, sporting events and the theater and get paid a commission when your shoppers buy their tickets at Ticketmaster.com.

Commission rates and terms

Sign up free to see Ticketmaster's full rate card, cookie window and tracking links.

View rates

About Ticketmaster

History

Founded in 1976, Ticketmaster has grown into the world's leading ticket sales and distribution company, offering access to a vast array of live entertainment events across the globe.

Product Types

Ticketmaster provides tickets for concerts, sports events, theater performances, comedy shows, festivals, and family attractions.

Target Audience

Their services cater to a diverse audience, including music enthusiasts, sports fans, theatergoers, and families seeking live entertainment experiences.

Unique Selling Points

Ticketmaster stands out due to its extensive event inventory, secure ticket purchasing process, and partnerships with major venues and event organizers, ensuring exclusive access to sought-after events.

Ticketmaster Affiliate Program

Commission Structure

Through Sovrn Commerce, affiliates can earn commissions on ticket sales referred via their platforms. Specific commission rates may vary and can be reviewed upon joining the program.

Cookie Duration

The program offers a 30-day cookie duration, allowing affiliates to earn commissions on purchases made within 30 days of a user's initial click.

Special Features

  • Integration with Sovrn Commerce for streamlined affiliate management.
  • Availability of promotional tools such as widgets and links to enhance marketing efforts.

Product Categories

Main Categories

ConcertsSportsTheaterComedyFestivalsFamily Attractions

Popular Products

Major music concertsProfessional sports gamesBroadway and West End theater showsStand-up comedy toursMusic and arts festivalsFamily-friendly live shows

Unique Products

Ticketmaster offers exclusive access to presale tickets, VIP packages, and special event experiences not available through other platforms.

Marketing Tips

Content Ideas

  • Create event guides highlighting upcoming concerts and shows.
  • Write reviews of past events to engage readers and build credibility.
  • Develop listicles featuring top events in various categories.

Promotional Strategies

  • Utilize social media platforms to share affiliate links and engage with followers.
  • Incorporate affiliate links into email newsletters targeting entertainment enthusiasts.
  • Collaborate with influencers to reach broader audiences interested in live events.

Best Practices

  • Ensure all promotional content is up-to-date and relevant to your audience.
  • Disclose affiliate relationships transparently to maintain trust.
  • Regularly analyze performance metrics to optimize marketing strategies.

Target Audience

Ideal Customer

Individuals aged 18-45 with a keen interest in live entertainment, including music, sports, theater, and festivals. They value convenience, authenticity, and exclusive access to events.

Suitable Affiliates

Entertainment bloggersMusic and sports content creatorsLifestyle influencersEvent-focused websites

Seasonal Trends

Peak Periods

Summer music festival seasonHoliday theater performancesMajor sports seasons (e.g., NFL, NBA, MLB)

Promotional Opportunities

  • Black Friday and Cyber Monday ticket deals
  • New Year's Eve event promotions
  • Back-to-school concert tours

Compliance and Policies

Key Rules

  • Affiliates must adhere to Sovrn Commerce's terms of service.
  • Promotional content should not mislead or deceive consumers.
  • Use of Ticketmaster's trademarks must comply with brand guidelines.

Restricted Methods

  • Prohibited use of paid search bidding on Ticketmaster-branded keywords.
  • No unauthorized use of Ticketmaster's intellectual property.
  • Avoid spamming or unsolicited communications in promotional efforts.

Frequently Asked Questions

How do I join Ticketmaster's affiliate program?

You can join Ticketmaster's affiliate program through Sovrn Commerce. Simply sign up for a free Sovrn account and browse their merchant directory to find Ticketmaster and apply to their program.

What commission rates does Ticketmaster offer?

Commission rates vary by product category. You can view detailed commission information for Ticketmaster in your Sovrn dashboard after joining their program.

How often does Ticketmaster pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Check your Sovrn account for specific payment terms and schedules.

Similar programs