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Chums

Affiliate program on Sovrn Commerce

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Cost to join
Free
Partner with Chums

Chums was founded in 1983 by a river guide who sought to create a simple, comfortable, and secure way to keep sunglasses and eyeglasses safe during adventures. Over the years, Chums has expanded its product line to include a variety of outdoor accessories, becoming a trusted brand among outdoor enthusiasts.

Commission rates and terms

Sign up free to see Chums's full rate card, cookie window and tracking links.

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About Chums

History

Chums was founded in 1983 by a river guide who sought to create a simple, comfortable, and secure way to keep sunglasses and eyeglasses safe during adventures. Over the years, Chums has expanded its product line to include a variety of outdoor accessories, becoming a trusted brand among outdoor enthusiasts.

Product Types

Chums offers a wide range of products including eyewear retainers, wallets, bags, and other outdoor accessories designed for durability and functionality.

Target Audience

Chums caters to outdoor enthusiasts, adventurers, and individuals who lead active lifestyles and require reliable gear to secure their essentials.

Unique Selling Points

Chums stands out for its commitment to quality, innovation, and practicality, offering products that are both functional and stylish, making them a favorite among outdoor communities.

Chums Affiliate Program

Commission Structure

Details about Chums's commission rates and structure through Sovrn are available in the Sovrn Commerce dashboard upon joining the program.

Cookie Duration

The cookie tracking duration for Chums's affiliate program through Sovrn is specified in the Sovrn Commerce dashboard.

Special Features

  • Regular updates on new product launches and promotions
  • Dedicated affiliate support through Sovrn Commerce
  • Access to a wide range of promotional materials

Product Categories

Main Categories

Eyewear RetainersWalletsBagsOutdoor Accessories

Popular Products

Original Cotton Eyewear RetainerSurfshorts WalletStorm Series Waterproof BagsFloating Phone Protector

Unique Products

Chums's Original Cotton Eyewear Retainer is a flagship product, renowned for its simplicity and effectiveness in keeping eyewear secure during various activities.

Marketing Tips

Content Ideas

  • Create gear reviews highlighting the durability and functionality of Chums products
  • Develop how-to guides on using Chums accessories during outdoor adventures
  • Share personal stories or testimonials showcasing Chums products in action

Promotional Strategies

  • Leverage social media platforms to showcase Chums products in real-life scenarios
  • Collaborate with outdoor influencers to reach a broader audience
  • Offer exclusive deals or discounts to your audience through Sovrn Commerce promotions

Best Practices

  • Ensure all promotional content aligns with Chums's brand values and messaging
  • Regularly update content to reflect new product releases and promotions
  • Utilize Sovrn's reporting tools to track performance and optimize strategies

Target Audience

Ideal Customer

Individuals aged 18-45 who are passionate about outdoor activities such as hiking, fishing, kayaking, and camping, and seek reliable accessories to enhance their experiences.

Suitable Affiliates

Outdoor adventure bloggersLifestyle content creators focusing on active lifestylesSocial media influencers in the outdoor and adventure niche

Seasonal Trends

Peak Periods

Spring and Summer months when outdoor activities are most popularHoliday seasons when consumers are purchasing gifts for outdoor enthusiasts

Promotional Opportunities

  • National Outdoor Month promotions
  • Back-to-school campaigns targeting students needing durable accessories
  • Holiday gift guides featuring Chums products

Compliance and Policies

Key Rules

  • Affiliates must adhere to Chums's brand guidelines and promotional policies
  • All promotional content must be truthful and not misleading
  • Affiliates are required to disclose their affiliate relationship with Chums

Restricted Methods

  • Prohibited use of paid search campaigns bidding on Chums's branded keywords
  • Unauthorized use of Chums's trademarks or copyrighted materials
  • Promotion on websites containing inappropriate or offensive content

Frequently Asked Questions

How do I join Chums's affiliate program?

You can join Chums's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Chums in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Chums offer?

Commission rates vary by product category and promotional periods. You can view detailed commission information for Chums in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.

How often does Chums pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Chums's cookie duration?

Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.

Can I promote Chums on social media?

Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Chums's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.

What promotional materials does Chums provide?

Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.

Are there any restrictions on how I can promote Chums?

Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.

How do I track my performance with Chums?

Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Chums campaigns effectively.

Does Chums offer exclusive deals for affiliates?

Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Chums's latest affiliate-exclusive opportunities.

What support is available for Chums affiliates?

Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.

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