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What we wear matters. Clothing expresses our style, creativity and individuality but also acts as a statement of our values. At Outerknown we set out to change the industry by building clothing in harmony with this planet and taking care of the people we work with. "We created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove you can actually produce great looking clothes in a sustainable way." – Kelly Slater Co-founded by pro-surfer and 11x world champion, Kelly Slater, and acclaimed designer, John Moore, Outerknown is a sustainable men’s and women’s clothing brand that makes desirable, high quality clothes of premium materials that make you look great and can stand the test of time. Over 90% of the fibers we source are organic, recycled or regenerated, we participate in Fair Trade programs and use FLA accredited facilities wherever possible. We’re not perfect, but our goal is constant progress.
Commission rates and terms
Sign up free to see Outerknown's full rate card, cookie window and tracking links.
About Outerknown
History
Outerknown was founded in 2015 by professional surfer Kelly Slater and designer John Moore. The brand was established with a commitment to sustainability and ethical manufacturing practices, aiming to create stylish, high-quality clothing while minimizing environmental impact.
Product Types
Outerknown offers a range of men's and women's apparel, including organic cotton T-shirts, recycled polyester jackets, hemp-based pants, and versatile swimwear. Their products are designed to be both comfortable and durable, reflecting a commitment to responsible fashion.
Target Audience
The brand appeals to environmentally conscious consumers who value sustainable and ethically made clothing. Their customers are typically individuals who seek stylish apparel without compromising on their environmental and social values.
Unique Selling Points
Outerknown sets itself apart by integrating sustainability into every aspect of its business. They use organic and recycled materials, ensure fair labor practices, and maintain transparency in their supply chain. This dedication to ethical fashion resonates with consumers looking for brands that align with their values.
Outerknown Affiliate Program
Commission Structure
Specific commission rates for Outerknown's affiliate program through Sovrn Commerce are not publicly disclosed. Affiliates can view detailed commission information in their Sovrn dashboard after joining the program.
Cookie Duration
The cookie duration for Outerknown's affiliate program through Sovrn Commerce is not specified. Affiliates can find this information in their Sovrn dashboard upon joining the program.
Special Features
- Regular updates on new product launches and promotions
- Access to a variety of promotional materials through Sovrn Commerce
- Dedicated support from Sovrn's affiliate team
Product Categories
Main Categories
Popular Products
Unique Products
Outerknown offers exclusive products like their 'Blanket Shirt,' made from organic cotton and known for its comfort and durability. They also feature limited-edition collaborations that emphasize their commitment to sustainable fashion.
Marketing Tips
Content Ideas
- Highlight Outerknown's sustainability initiatives and ethical manufacturing processes
- Create style guides featuring Outerknown's versatile apparel
- Share customer testimonials emphasizing product quality and comfort
Promotional Strategies
- Leverage social media platforms to showcase product features and benefits
- Collaborate with eco-conscious influencers to reach a targeted audience
- Offer exclusive discounts or promotions to your audience
Best Practices
- Ensure all promotional content aligns with Outerknown's brand values
- Use high-quality images and authentic storytelling to engage your audience
- Regularly update your content to reflect new product releases and promotions
Target Audience
Ideal Customer
Environmentally conscious individuals aged 25-45 who prioritize sustainable and ethically made clothing. They are typically professionals or outdoor enthusiasts who value quality and style.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Earth Day promotions highlighting sustainability efforts
- Back-to-school campaigns focusing on durable and stylish clothing
- Holiday gift guides featuring eco-friendly apparel options
Compliance and Policies
Key Rules
- Affiliates must adhere to Outerknown's brand guidelines
- Promotional content should accurately represent product features and benefits
- Use of Outerknown's trademarks and logos must be approved
Restricted Methods
- No bidding on Outerknown's branded keywords in paid search campaigns
- No use of misleading or deceptive promotional tactics
- No promotion on websites containing inappropriate or offensive content
Frequently Asked Questions
How do I join Outerknown's affiliate program?
You can join Outerknown's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Outerknown in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does Outerknown offer?
Commission rates vary by product category and promotional periods. You can view detailed commission information for Outerknown in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
How often does Outerknown pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is Outerknown's cookie duration?
Cookie duration varies by merchant and is clearly displayed in your Sovrn dashboard. This determines how long after a customer clicks your link you'll receive credit for their purchase. Longer cookie durations mean more earning potential through Sovrn.
Can I promote Outerknown on social media?
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Outerknown's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does Outerknown provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote Outerknown?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with Outerknown?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Outerknown campaigns effectively.
Does Outerknown offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Outerknown's latest affiliate-exclusive opportunities.
What support is available for Outerknown affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
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