About viagogo
Merchant and program information
viagogo Overview
History
Viagogo is a global online ticket marketplace founded in 2006. It specializes in connecting buyers and sellers of tickets for live events, including concerts, sports, theater, and festivals. Operating in numerous countries, Viagogo provides a platform for individuals to buy and sell tickets securely and efficiently.
Product Types
Viagogo offers tickets for a wide range of live events, encompassing concerts, sporting events, theater performances, and festivals. Their platform caters to various genres and interests, ensuring a diverse selection for customers.
Target Audience
Viagogo's target audience includes individuals seeking tickets to live events worldwide. This encompasses music enthusiasts, sports fans, theatergoers, and festival attendees looking for a reliable platform to purchase or sell event tickets.
Unique Selling Points
Viagogo stands out by offering a secure and user-friendly platform for ticket transactions. They provide a global marketplace with a vast selection of events, ensuring that customers can find tickets to events that might be sold out elsewhere. Additionally, their platform offers buyer guarantees, enhancing trust and reliability.
viagogo Affiliate Program
Key Benefits
Commission Structure
Viagogo's commission rates vary depending on the event category and promotional periods. Affiliates can view detailed commission information in their Sovrn dashboard after joining the program. Sovrn partners often receive competitive rates and exclusive commission boosts.
Cookie Duration
The cookie duration for Viagogo's affiliate program is 30 days. This means that affiliates will receive credit for purchases made within 30 days after a user clicks on their affiliate link.
Special Features
Product Categories
Main Categories
Popular Products
Unique Products
Viagogo offers exclusive access to sold-out events and premium seating options that may not be available through other platforms, providing customers with unique opportunities to attend high-demand events.
Marketing Tips
Content Ideas
- Create event guides highlighting upcoming concerts and sports events
- Write reviews of popular theater performances and festivals
- Develop city-specific event calendars featuring Viagogo's offerings
Promotional Strategies
- Utilize social media to share affiliate links to trending events
- Incorporate Viagogo's banners in event-related blog posts
- Send newsletters featuring exclusive deals and upcoming events
Best Practices
- Stay updated on Viagogo's latest promotions through Sovrn
- Ensure all promotional content aligns with Viagogo's brand guidelines
- Regularly analyze performance metrics in Sovrn's dashboard to optimize strategies
Target Audience
Ideal Customer
The ideal customer is an individual aged 18-45 with a keen interest in live entertainment, including music, sports, theater, and festivals. They are tech-savvy, frequently attend events, and seek reliable platforms for ticket purchases.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Black Friday and Cyber Monday ticket deals
- Early bird promotions for summer festivals
- Exclusive pre-sale access to high-demand events
- Holiday gift guides featuring event tickets
Compliance and Policies
Key Rules
- Affiliates must adhere to Viagogo's brand guidelines
- Prohibited from using misleading advertising practices
- Must disclose affiliate relationships in promotional content
Restricted Methods
- Unauthorized use of Viagogo's trademarks
- Engaging in paid search campaigns bidding on Viagogo's brand terms
- Promoting Viagogo through adult or illegal content
Frequently Asked Questions
You can join Viagogo's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Viagogo in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
Commission rates vary by event category and promotional periods. You can view detailed commission information for Viagogo in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
Viagogo's affiliate program offers a 30-day cookie duration. This means you'll receive credit for purchases made within 30 days after a user clicks on your affiliate link.
Yes, promoting Viagogo on social media is allowed through Sovrn. However, specific guidelines apply. Check Viagogo's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
Through Sovrn, you'll have access to a variety of promotional tools including text links, banners, and other creative assets. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports to track Viagogo campaigns effectively.
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Viagogo's latest affiliate-exclusive opportunities.
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
Commission Rates
View detailed rates and earning potential
Unlock Commission Details
Sign up free to view rates, cookie duration, and earning potential for viagogo.
Sign Up FreeWhy Partner With viagogo?
Top reasons to join this program
Competitive Commission
Competitive average rates