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Ancestry

Affiliate program on Sovrn Commerce

EducationFashion
Avg. commission
Varies
Cookie window
30 days
Cost to join
Free
Partner with Ancestry

Discover your family history and start your family tree. Try free and access billions of genealogy records including Census, SSDI & Military records.

Commission rates and terms

Sign up free to see Ancestry's full rate card, cookie window and tracking links.

View rates

About Ancestry

History

Ancestry.com LLC, founded in 1983, is the world's largest for-profit genealogy company. It operates a network of genealogical, historical records, and related genetic genealogy websites, providing users with access to billions of records to explore their family history.

Product Types

Ancestry offers digital services including access to historical records, family tree building tools, and DNA testing kits to help users discover their ancestry and ethnic backgrounds.

Target Audience

Individuals interested in tracing their genealogy, family history enthusiasts, and those curious about their ethnic origins.

Unique Selling Points

Ancestry provides the largest online collection of family history records, advanced DNA testing services, and user-friendly tools for building detailed family trees, making it a comprehensive platform for genealogical research.

Ancestry Affiliate Program

Commission Structure

Ancestry offers up to 20% commission on subscription sales and 10% on AncestryDNA sales through Sovrn Commerce.

Cookie Duration

The program features a 30-day cookie duration, allowing affiliates to earn commissions on purchases made within 30 days of the initial referral.

Special Features

  • Regular updates on new products and promotions
  • Detailed tracking and reporting tools through Sovrn Commerce
  • Opportunities for exclusive affiliate promotions

Product Categories

Main Categories

Genealogical recordsFamily tree building toolsDNA testing kits

Popular Products

AncestryDNA testing kitWorld Explorer subscriptionFamily Tree Maker software

Unique Products

AncestryDNA testing kits offer users personalized insights into their ethnic backgrounds and connect them with potential relatives through DNA matching.

Marketing Tips

Content Ideas

  • Create tutorials on building family trees using Ancestry's tools
  • Share success stories of individuals discovering their heritage through Ancestry
  • Write reviews comparing Ancestry's DNA testing services with competitors

Promotional Strategies

  • Utilize SEO to target keywords related to genealogy and family history
  • Leverage social media platforms to share engaging content and promotions
  • Collaborate with influencers in the genealogy niche to reach a broader audience

Best Practices

  • Ensure all promotional content is accurate and aligns with Ancestry's brand guidelines
  • Regularly update content to reflect Ancestry's latest offerings and promotions
  • Monitor performance metrics to optimize marketing strategies

Target Audience

Ideal Customer

Adults aged 30-65 with an interest in family history, genealogy, and personal heritage, often seeking to connect with their roots and understand their ethnic backgrounds.

Suitable Affiliates

Genealogy bloggersFamily history content creatorsLifestyle influencers with an interest in ancestryEducational platforms focusing on history and heritage

Seasonal Trends

Peak Periods

January (New Year's resolutions)May (National Genealogy Day)December (Holiday season)

Promotional Opportunities

  • Offer special discounts during the holiday season
  • Promote AncestryDNA kits as unique gifts for Mother's and Father's Day
  • Highlight back-to-school promotions for students interested in history

Compliance and Policies

Key Rules

  • Affiliates must adhere to Ancestry's brand guidelines
  • Prohibited from bidding on Ancestry's trademarked terms in paid search campaigns
  • Must disclose affiliate relationships in all promotional content

Restricted Methods

  • Use of misleading or deceptive advertising practices
  • Promotion on adult or inappropriate websites
  • Email marketing without proper consent

Frequently Asked Questions

How do I join Ancestry's affiliate program?

You can join Ancestry's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Ancestry in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.

What commission rates does Ancestry offer?

Ancestry offers up to 20% commission on subscription sales and 10% on AncestryDNA sales through Sovrn Commerce.

How often does Ancestry pay commissions through Sovrn?

Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.

What is Ancestry's cookie duration?

Ancestry's affiliate program features a 30-day cookie duration, allowing affiliates to earn commissions on purchases made within 30 days of the initial referral.

Can I promote Ancestry on social media?

Yes, promoting Ancestry on social media is allowed through Sovrn Commerce. Ensure that your promotional methods comply with Ancestry's affiliate program policies and Sovrn's guidelines.

What promotional materials does Ancestry provide?

Ancestry provides a variety of promotional materials, including banners, text links, and other creative assets, accessible through Sovrn Commerce.

Are there any restrictions on how I can promote Ancestry?

Affiliates must adhere to Ancestry's brand guidelines and are prohibited from using misleading advertising practices. Specific restrictions are detailed in the program terms available through Sovrn Commerce.

How do I track my performance with Ancestry?

Sovrn Commerce provides comprehensive reporting tools to track clicks, conversions, and commissions for Ancestry's affiliate program.

Does Ancestry offer exclusive deals for affiliates?

Ancestry may offer exclusive promotions for affiliates. Check the Sovrn Commerce platform regularly for any special offers or updates.

What support is available for Ancestry affiliates?

Sovrn Commerce offers support to affiliates, including access to resources and assistance to optimize your promotional efforts for Ancestry's program.

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