
- Avg. commission
- Varies
- Cookie window
- 30 days
- Cost to join
- Free
Under Armour is the leader in performance apparel, footwear and accessories. Products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. Customers buy HeatGear® to stay cool and dry in hot weather, ColdGear® to stay warm when it’s cold, and AllSeasonGear® between the extremes. The company’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation. Effective 9/1/15 – gift cards will no longer be commissionable.
Commission rates and terms
Sign up free to see Under Armour's full rate card, cookie window and tracking links.
About Under Armour
History
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. The company revolutionized athletic wear by introducing moisture-wicking performance apparel designed to keep athletes cool, dry, and light during workouts. Over the years, Under Armour has expanded its product line to include footwear, accessories, and connected fitness gear, becoming a global leader in sports performance products.
Product Types
Under Armour offers a wide range of products, including athletic apparel, footwear, accessories, and connected fitness devices. Their product lines cater to various sports and fitness activities, providing performance-enhancing gear for athletes and fitness enthusiasts.
Target Audience
Under Armour's target audience includes athletes, fitness enthusiasts, and individuals seeking high-quality performance apparel and footwear. Their products appeal to men, women, and youth across various sports and fitness disciplines.
Unique Selling Points
Under Armour sets itself apart through continuous innovation in performance technology, such as moisture-wicking fabrics and advanced footwear cushioning. Their commitment to enhancing athletic performance and providing durable, high-quality products has solidified their reputation in the sports apparel industry.
Under Armour Affiliate Program
Commission Structure
Under Armour offers a competitive commission rate to its affiliates. Specific commission rates can be viewed in your Sovrn dashboard after joining their program.
Cookie Duration
The cookie duration for Under Armour's affiliate program is 30 days, allowing affiliates to earn commissions on sales made within 30 days of a customer clicking their referral link.
Special Features
- Comprehensive data feed updated daily
- Banner and text creatives updated monthly
- Cross-device tracking
- In-app tracking enabled
Product Categories
Main Categories
Popular Products
Unique Products
Under Armour's HOVR™ footwear line offers a 'zero gravity feel' to maintain energy return, providing a unique running experience. Additionally, their Project Rock collection, developed in collaboration with Dwayne 'The Rock' Johnson, features exclusive designs and performance gear.
Marketing Tips
Content Ideas
- Product reviews and performance tests
- Workout guides featuring Under Armour gear
- Athlete interviews discussing their favorite Under Armour products
Promotional Strategies
- Highlight seasonal promotions and sales
- Create comparison articles showcasing Under Armour products against competitors
- Utilize social media platforms to share user-generated content featuring Under Armour gear
Best Practices
- Stay updated on Under Armour's latest product releases and promotions
- Use high-quality images and videos to showcase products
- Disclose affiliate relationships transparently to build trust with your audience
Target Audience
Ideal Customer
The ideal customer for Under Armour includes athletes, fitness enthusiasts, and individuals seeking high-performance athletic apparel and footwear. They value innovation, quality, and products that enhance their athletic performance.
Suitable Affiliates
Seasonal Trends
Peak Periods
Promotional Opportunities
- Black Friday and Cyber Monday sales
- Seasonal product launches
- Limited-time collaborations and collections
Compliance and Policies
Key Rules
- Affiliates must adhere to Under Armour's brand guidelines
- Prohibited from bidding on Under Armour's trademarked terms in paid search campaigns
- Must disclose affiliate relationships in all promotional content
Restricted Methods
- Use of coupon sites without prior approval
- Email marketing without consent
- Promoting through adware or spyware
Frequently Asked Questions
How do I join Under Armour's affiliate program?
You can join Under Armour's affiliate program exclusively through Sovrn Commerce. Simply sign up for a free Sovrn account, search for Under Armour in the merchant directory, and apply to their program. Once approved, you'll have access to links, banners, and promotional materials.
What commission rates does Under Armour offer?
Commission rates vary by product category and promotional periods. You can view detailed commission information for Under Armour in your Sovrn dashboard after joining their program. Sovrn partners often receive competitive rates and exclusive commission boosts.
How often does Under Armour pay commissions through Sovrn?
Payments are processed through Sovrn's standard payment schedule. Most affiliates receive monthly payments once they reach the minimum payout threshold. Check your Sovrn account for specific payment terms and schedules.
What is Under Armour's cookie duration?
Under Armour's affiliate program offers a 30-day cookie duration, allowing you to earn commissions on sales made within 30 days of a customer clicking your referral link.
Can I promote Under Armour on social media?
Yes, most merchants allow social media promotion through Sovrn, but specific guidelines apply. Check Under Armour's program terms in your Sovrn dashboard for detailed social media policies, including any restrictions on paid advertising or specific platforms.
What promotional materials does Under Armour provide?
Through Sovrn, you'll have access to a variety of promotional tools including text links, product galleries, price comparison tools, link optimization, and more. New tools are regularly updated in your Sovrn dashboard to help maximize your conversions.
Are there any restrictions on how I can promote Under Armour?
Yes, all merchants have specific terms and conditions within Sovrn's platform. Common restrictions may include trademark bidding limitations, coupon site policies, and email marketing guidelines. Review the full program terms in your Sovrn account before promoting.
How do I track my performance with Under Armour?
Sovrn provides comprehensive reporting tools in your dashboard. Track clicks, conversions, earnings, and conversion rates in real-time. You can also set up custom reports using our API to track Under Armour campaigns effectively.
Does Under Armour offer exclusive deals for affiliates?
Many merchants provide exclusive offers, early access to sales, and special commission rates for their Sovrn affiliate partners. Check the 'Promotions' section in your Sovrn dashboard regularly for Under Armour's latest affiliate-exclusive opportunities.
What support is available for Under Armour affiliates?
Sovrn provides dedicated affiliate support including account management, optimization tips, and technical assistance. You can access help documentation, contact support, and connect with other affiliates through the Sovrn platform.
Similar programs

Foot Locker
Foot Locker is a leading global athletic footwear and apparel retailer. Its stores offer the latest in athletic-inspired performance products, manufactured primarily by the leading athletic brands.
Sports & Fitness
adidas
The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.
Fashion
Nike
Nike is the leader in men and women’s athletic apparel and shoes. They operate globally and aim to inspire athletes through their products. Nike affiliate program is unrestricted for Nike.com and has some selective program eligibility for other nike websites. Cookie length is 7 days. NIKE PRODUCT LAUNCH POLICY To ensure the best possible consumer experience for Nike product launches, the Nike Affiliate Program requires that all publishers in its network adhere to the following policies regarding Nike product launches, including but not limited to: • Nike affiliates are prohibited from directing traffic to Nike.com product launch PDPs prior to @nikestore tweeting the links (aka “Early Links”) • Nike Affiliates are prohibited from using or having any affiliation to what Nike deems, at its sole discretion, as a “Bot” to give users an unfair advantage to purchase Nike launch product. This includes, but is not limited: to “Add To Cart” services, “Early Links”, etc. • Nike product launches can be found on the Nike.com Launch Calendar and other official Nike channels, including but not limited to: @nikestore and @nikelab on Twitter, weekly Nike launch emails, etc. • @nikestore on Twitter signals the official start of each Nike.com product launch event. Nike reserves the right to update the Nike Product Launch Policy at any time without advanced notice. Any breach of these policies will result in an immediate removal from the Nike Affiliate Program. Nike also reserves the right to retract any commissions paid to its affiliates for any Nike product launch sales driven from the above listed behaviors.
FashionSports & Fitness
Volcom
Volcom was the first brand to combine surfing, skating and snowboarding. United by their passion for challenging the establishment, Volcom takes pride in pushing the limits of creative thinking. For over two decades Volcom has been making meaningful products that not only exemplify the lifestyle, but also enhance the ability to live it. Volcom offers a wide variety of clothing and accessories for men, women and children. They also offer access to their limited edition music releases, films, artist collaborations and other premium content.
Fashion
Huk Gear
Marolina Outdoor Inc. was founded to bring deep seeded expertise across all outdoor categories to the industry. Our unparalleled knowledge and understanding of the needs surrounding the outdoor world created a corporation like no other. Innovative designs and technologically focused products, create the foundation and bring our core focus of authentic outdoor apparel into the industry. As an affiliate you will get access to refer traffic to our two main websites hukgear.com and nomadoutdoor.com. Huk’s mission is to unite all fishermen in the way a “Huk” is a piece of equipment common to every single form of angling. Huk clothing represents a fresh take on the fishing world, offering styles that are young and current but still appeal to anglers of all ages. Nomad’s mission is to build the most innovative, authentic hunting apparel to inspire a community to experience and protect the traditions of hunting and to empower everyone on their next expedition.
Sports & Fitness
Karmaloop
Karmaloop.com is a multi-platformed web retailer specializing in global urban fashion and streetwear offering 500+ of the hottest brands. More than an online retailer; it's a community of style.
Fashion